So, it is official, our wines are luxurious.
I'm not sure that I am entirely comfortable with this moniker though. Cambridge Dictionary defines 'luxurious' as 'very comfortable and expensive' and 'giving great pleasure'. I'm on board with the second of these and, whilst 'comfortable' is not a word I would normally associate with wine, I can work with that too. However, I do take issue with the word 'expensive'.
If someone can tell me where I could go (in the UK or anywhere with similar taxes) to find a wine of the quality of, say, Chateau Juvenal's extremely pleasurable and, possibly even very comfortable, 2015 Ventoux Blanc 'Ribes de Vallat' for under £12, please let me know and I will consider a career change. Actually, I defy anyone to find something as good as this under £15, maybe more.
I used to make a point of price comparisons although I have shied away from this in recent years, mainly because it is a fairly pointless exercise. Yes, one of our illustrious competitors also imports from Raymond Usseglio but, perhaps, the reason why people are willing to pay them £27.95 for a bottle of his 2012 compared with just £23.50 on our website is for the St James' address.
I have a different approach to wine, I suppose. For me, what is inside the bottle is the only really important thing. Of course, we want to know that the liquid has been looked after properly and that is something you should be assured of when buying from a long-established business like BBR. But, of course, its doesn't mean you get a lesser wine from smaller companies like us who keep the wines in the same (or comparable) bonded warehouses until they are sold and delivered. Is it really worth an additional 30%? Of course, this was just a random example (it really was random - the first wine I checked out) so there may be others with much closer differentials (or even greater ones).
Anyway, as long as I can claim my luxuries to be good value ones then I gratefully - and gracefully - accept my award of (queue drumroll)...
Best Specialist Wine Importer 2016 - UK & Recognised Leader in Boutique Wines